THIS IS NOT A DROP.
IT'S A FIRST SIGNAL.


FIRST RUN

nothing here is finished. that's the point.


Pick what feels like you.
Or what you don’t want to admit is.

"DON'T MEET ME IN REAL LIFE"

$68.00

"DO YOU LIKE WHO YOU SEE?

$58.00

WAAL LAB – FRAYED VINTAGE HOODIE

$88.00

"I'M FINE" –
WAAL WORLD

$78.00

we are all liars signature

"WE DON'T LIKE TO TALK ABOUT IT"

$68.00

WE ARE ALL LIARS – CORE HOODIE

$78.00

"LIES LOOK BETTER IN BLACK"

$58.00

SIGIL PHONE CASE

$48.00

"I'M NOT COOL" DAD CAP

$68.00


Don’t overthink it.
You already know.

 


WANTED:
queen of fools

Not something you choose.

Something you become
when there's no other option.

When everything cracks
and you don't.

When it hurts
and you laugh anyway.

When you stop asking for permission
and start moving like you already lost everything.

That's where she shows up.
That's who builds this.

→ explore the founder’s story

messages from the queen of fools.

you weren't supposed to find this.

you're in. stay close.