RETURN TO LAB

i'm not cool.

$68.00
$68.00
Shipping calculated at checkout.
Color
Size
PRODUCED FOR YOU
Every WAAL LAB piece is produced after your order is placed. This allows us to reduce overproduction, avoid unnecessary waste, and produce only what is ordered.

Production Time
Approximately 5–10 Business Days

Shipping Updates
Tracking is emailed as soon as your order is dispatched.

I’m not cool.

Finally, some honesty.


I’m not cool. rejects the pressure to impress, perform, and constantly prove yourself. Equal parts self-awareness, humor, and quiet confidence, the phrase embraces authenticity over image.

In a culture obsessed with being perceived, sometimes the most refreshing thing you can say is the truth.


Simple. Direct. Unapologetic.


Details

• Embroidered front statement
• Adjustable fit
• One size fits most
• Black colorway
• Everyday wear
• WAAL LAB Collection

WAAL LAB — I’M NOT COOL.
WAAL LAB — I’M NOT COOL.
WAAL LAB — I’M NOT COOL.
WAAL LAB — I’M NOT COOL.

built from real experience.

we are all liars was built from lived experience — not theory.

every piece comes from something real. not an idea created to sell, but something that was actually lived through and carried forward into form.

the intention is simple: to create clothing and objects that make people feel seen — not just styled.

WAAL LAB is the entry point into that world.

it exists to make the brand accessible — allowing anyone, at any income level, to be part of a luxury fashion house and what it represents.

this is not about exclusivity for status. it’s about access to something intentional.

Recommended

You May Be Interested

Shop All Shop All