RETURN TO LAB

I sold my soul just to be cool.

$118.00
$118.00
Shipping calculated at checkout.
Color
Size
PRODUCED FOR YOU
Every WAAL LAB piece is produced after your order is placed. This allows us to reduce overproduction, avoid unnecessary waste, and produce only what is ordered.

Production Time
Approximately 5–10 Business Days

Shipping Updates
Tracking is emailed as soon as your order is dispatched.

I sold my soul just to be cool.

The price of fitting in.


I sold my soul just to be cool. captures the absurd bargain people make in pursuit of acceptance, relevance, and approval. Part satire, part confession, the phrase turns modern insecurity into something impossible to ignore.

What begins as a joke quickly becomes a reflection on identity, image, and the pressure to become someone else in order to belong.

Printed on a 345 GSM / 10.2 oz fleece-lined oversized boxy hoodie.


Details

• Oversized boxy silhouette
• Front chest print
• Large back print
• 53% polyester, 42% cotton, 5% other fibers
• Black colorway
• Unisex S–2XL
• WAAL LAB Collection

built from real experience.

we are all liars was built from lived experience — not theory.

every piece comes from something real. not an idea created to sell, but something that was actually lived through and carried forward into form.

the intention is simple: to create clothing and objects that make people feel seen — not just styled.

WAAL LAB is the entry point into that world.

it exists to make the brand accessible — allowing anyone, at any income level, to be part of a luxury fashion house and what it represents.

this is not about exclusivity for status. it’s about access to something intentional.

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