{"title":"Founder Favorites","description":"\u003cp\u003eThe pieces Caroline is currently obsessed with.\u003c\/p\u003e","products":[{"product_id":"waal-lab-i-m-not-cool","title":"i'm not cool.","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eI’m not cool.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eFinally, some honesty.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eI’m not cool. rejects the pressure to impress, perform, and constantly prove yourself. Equal parts self-awareness, humor, and quiet confidence, the phrase embraces authenticity over image.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn a culture obsessed with being perceived, sometimes the most refreshing thing you can say is the truth.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSimple. Direct. Unapologetic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Embroidered front statement\u003cbr\u003e• Adjustable fit\u003cbr\u003e• One size fits most\u003cbr\u003e• Black colorway\u003cbr\u003e• Everyday wear\u003cbr\u003e• WAAL LAB Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"black \/ One Size","offer_id":56410918420646,"sku":"APQ-5834155S34A1","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/9175\/0822\/files\/luxury_showroom_displaying_fame_popularity_status_and_coolnes_43d81de0-cf10-4881-ae01-8365539f4968_1.png?v=1782145866"},{"product_id":"underwhelmed","title":"UNDERWHELMED.","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eUNDERWHELMED.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eThat was it?\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUNDERWHELMED captures the feeling of arriving at something you were told would change your life, only to discover it wasn’t nearly as impressive as everyone promised.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePart disappointment, part sarcasm, part social commentary, the phrase reflects the gap between expectation and reality in a culture built on hype, performance, and endless promises.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSometimes the most honest reaction is the simplest one.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePrinted on a premium oversized crewneck designed for everyday wear.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Oversized crewneck silhouette\u003cbr\u003e• Front statement print\u003cbr\u003e• Premium heavyweight cotton blend\u003cbr\u003e• Black colorway\u003cbr\u003e• Relaxed fit\u003cbr\u003e• Unisex sizing\u003cbr\u003e• WAAL LAB Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"Black \/ S","offer_id":56685542932646,"sku":"260622PODRA2154#001","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":56685542965414,"sku":"260622PODRA2154#002","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":56685542998182,"sku":"260622PODRA2154#003","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":56685543030950,"sku":"260622PODRA2154#004","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/9175\/0822\/files\/attractive_female_fashion_model_wearing_oversized_black_crewn_ac608610-aa69-4355-a122-b29763be41a0_3.png?v=1782145233"},{"product_id":"stop-whining","title":"STOP WHINING","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eSTOP WHINING\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eNot every inconvenience is a tragedy.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSTOP WHINING is blunt, sarcastic, and intentionally unapologetic. Part joke, part tough love, it pushes back against a culture that turns every minor frustration into a crisis.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhether read as humor, criticism, or self-reflection, the message lands differently depending on who’s wearing it—and who’s reading it.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePrinted on a premium oversized crewneck designed for everyday wear.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Oversized crewneck silhouette\u003cbr\u003e• Front statement print\u003cbr\u003e• Premium heavyweight cotton blend\u003cbr\u003e• Black colorway\u003cbr\u003e• Relaxed fit\u003cbr\u003e• Unisex sizing\u003cbr\u003e• WAAL LAB Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"Black \/ 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class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe WAAL LAB Blackletter Tee features the signature WAAL LAB wordmark in a gothic blackletter treatment, blending classic typography with contemporary streetwear.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDesigned on a relaxed everyday silhouette, this piece serves as a foundational logo tee—clean, recognizable, and built to be worn on repeat.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA core staple from the WAAL LAB Collection.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Relaxed fit\u003cbr\u003e• Front chest print\u003cbr\u003e• Premium cotton construction\u003cbr\u003e• Black colorway\u003cbr\u003e• Unisex sizing\u003cbr\u003e• WAAL LAB Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"Black \/ 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foundational piece from the WAAL LAB Core Collection.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Vintage washed finish\u003cbr\u003e• Relaxed fit\u003cbr\u003e• Embroidered WAAL monogram chest detail\u003cbr\u003e• Premium heavyweight cotton\u003cbr\u003e• Black colorway\u003cbr\u003e• WAAL LAB Core Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"Black \/ S","offer_id":56685560234150,"sku":"260622PODPQ2248#001","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":56685560266918,"sku":"260622PODPQ2248#002","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":56685560299686,"sku":"260622PODPQ2248#003","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 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designed for everyday wear, late nights, airport runs, studio sessions, and everything in between.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMinimal branding. Maximum identity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA foundational piece from the WAAL LAB Core Collection.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Oversized boxy fit\u003cbr\u003e• Heavyweight hoodie\u003cbr\u003e• WAAL LAB blackletter front graphic\u003cbr\u003e• Kangaroo pocket\u003cbr\u003e• Black colorway\u003cbr\u003e• WAAL LAB Core Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"Black \/ S","offer_id":56685561872550,"sku":"260622PODRB2265#001","price":128.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":56685561905318,"sku":"260622PODRB2265#002","price":128.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":56685561938086,"sku":"260622PODRB2265#003","price":128.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":56685561970854,"sku":"260622PODRB2265#004","price":128.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":56685562003622,"sku":"260622PODRB2265#005","price":128.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/9175\/0822\/files\/attractive_male_fashion_model_wearing_oversized_black_boxy_fl_9bcdbd16-1baf-43c2-91fe-78db5af64a1b_1.png?v=1782096635"},{"product_id":"honestly-whatever","title":"honestly, whatever","description":"\u003cp class=\"p1\"\u003e\u003cb\u003ehonestly, whatever\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eA response. A coping mechanism. A personality trait.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ehonestly, whatever captures the strange space between apathy and self-preservation. It’s the phrase people use when they’re exhausted, overwhelmed, disappointed, or simply done explaining themselves. Equal parts sarcasm, detachment, and emotional survival, it reflects a generation constantly asked to care about everything at once.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNot everything deserves a reaction. Sometimes the most honest answer is honestly, whatever.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrinted on a premium oversized long sleeve designed for everyday wear.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e• Oversized fit\u003cbr\u003e• Front chest print\u003cbr\u003e• Long sleeve silhouette\u003cbr\u003e• Unisex fit\u003cbr\u003e• Black colorway\u003cbr\u003e• WAAL LAB Collection\u003c\/p\u003e","brand":"WAAL LAB","offers":[{"title":"Black \/ XS","offer_id":56685563412646,"sku":"260622PODPR2278#001","price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":56685563445414,"sku":"260622PODPR2278#002","price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":56685563478182,"sku":"260622PODPR2278#003","price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":56685563510950,"sku":"260622PODPR2278#004","price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":56685563543718,"sku":"260622PODPR2278#005","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/9175\/0822\/files\/attractive_fashion_model_wearing_oversized_black_long_sleeve__f9af68e1-5bb6-4497-b412-fa661cdc999a_1.png?v=1782163510"},{"product_id":"waal-lab-4","title":"WAAL LAB Rib Tank","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWAAL LAB\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eThe uniform.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe WAAL LAB Rib Tank is a foundational piece from the WAAL LAB Core Collection. Designed for everyday wear, effortless layering, and clean styling, it represents the stripped-back essentials that form the backbone of the WAAL LAB universe.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFeaturing a fitted ribbed silhouette and subtle WAAL LAB branding, this piece is built for versatility. Wear it on its own, layer it beneath outerwear, or make it part of your daily uniform. Simple by design, intentional in execution.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNo loud graphics. 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